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We deliver better flooring that’s uncomplicated, resilient, and affordable. Easy to select, buy, install and maintain — our position-and-lock Stoneform™ planks look just like traditional floors — but outlast and outperform them.
WE BELIEVE IN DESIGN
To us, design isn’t a passing fancy or a love of trends, but something we live and breathe on a cellular level. To us, details matter, so as a flooring innovation company, we find it particularly challenging to believe in an industry like ours—where precious few brands sweat the details like we do.
WE THINK AND BEHAVE AS A DESIGN BRAND
As flooring designers, we’ve traveled many miles on traditional floors like tile and wood. That's how we know, that while beautiful, they’re hard to maintain. With breakage, cracking, fading, warping, dulling, scratching, mold, and damage—traditional floors are more stress than showstopper. Don't even get us started on conventional vinyl, which often looks like, well...vinyl and can bubble, peel, lift and warp its way into submission—making it another questionable design decision and even harder to believe in. Throw in flooring salespeople, crowded showrooms, and too many finishes, colors, and looks, and you have yourself a design conundrum that's unbelievable at best.
WE WILL NEVER SACRIFICE OUR DESIGN INTEGRITY—EVER
So, as design devotees and believers in better, you can see why we took it upon ourselves to create the better way to floor based on better beliefs and a better way of doing business. When you believe in better and care a lot about design—the results are truly spectacular.